THAT EVENT PLANNER GIRL
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THAT EVENT PLANNER GIRL *
Your Small Biz Hype Girl
Meet Krystal, Brand Architect, Business Growth Consultant, Visual Storyteller, Creative Enthusiast, CEO Bestie, She’s
THAT EVENT PLANNER GIRL!
Krystal is the force behind SHINE, Consulting & Design—a creative agency built for founders and executives who are scaling with intention and refuse to blend in. With over 16 years of entrepreneurial experience across brand building, design, and business development, she helps high-performing leaders elevate their presence, clarify their positioning, and build brands that operate as assets—not just aesthetics.
She founded SHINE to bridge the gap between strategy and style, serving multi-figure entrepreneurs and companies ready for growth, reinvention, or refinement. From high-conversion brand foundations and visual identity to styled experiences and curated gifting that command attention, Krystal brings insight, innovation, and bold creative direction to every touchpoint.
And when it’s time to gather, launch, celebrate, or lead—
She’s not just a planner. She’s That Event Planner Girl.
She doesn’t do basic—and neither should you.
She brings taste, strategy, and creative genius to the table—elevating every moment into an unforgettable experience.
Because the room should feel as remarkable as the brand behind it.
If you're building a business that makes waves—she's your creative partner.
What We Do…
We partner with visionary leaders to elevate their brand, events, and client experiences through purposeful design and strategic direction. Whether you’re scaling your company, curating legacy-level events, or gifting with impact, we craft every detail with precision.
From branding to backdrops, we bring clarity, creativity, and cohesion to your next big move.
LIVE LIFE ILLUMINATED
MY WHY
After years of building her own businesses from scratch—without a roadmap—Krystal realized that many women and visionary leaders were doing the same: carrying the weight of a million-dollar mission with little support in bringing it to life. She founded SHINE to become the creative partner she wished she had earlier—one who could blend strategy and soul, and help entrepreneurs build brands that reflect the scale of their ambition.
Her work exists at the intersection of beauty and business—because when your brand looks like it performs, people pay attention
Brand & Business Design Launch, refine, or elevate your business with strategic brand foundations, creative consulting, and visual identity that’s designed to convert. Includes experience design elements like gifting, touch points, and brand-led moments that make you unforgettable.
Event Design Signature experiences, styled with intention. From concept to execution, we design events with visual storytelling, curated aesthetics, and high-impact presence at the core.
Creative Collaborations Partner with us for custom campaigns, styled shoots, brand activations, or visionary projects that need a blend of strategy, style, and standout execution.
Champagne Circle A private networking collective and retreat series for women entrepreneurs who lead with heart and creativity. For the ones who know that tired people don’t shine—and choose connection and rejuvenation instead..
Client Highlights
FIT15
90 Days to Illumination
Ashley chose to dive in to her business through a 2-day Mastermind intensive paired with the 90 Day to Illumination program. We built a Brand Refresh game plan, 30+ social media templates and a new Training Video media template.
Top of the World Collective
Rebrand & Social Templates
A networking business that started over drinks with the girls, this female focused business wanted to step it up a notch with class and boldness. We incorporated their love for bubbles and small business into a sophisticated brand featuring a bold yellow, simple graphics and consistent attributes that help highlight their topics and people.
Aurora Hair Studio
Glow Your Way
We created a complete brand identity for Aurora Hair Studio, inspired by the Northern Lights and the beauty of self-expression. From the name to the logo and tagline, every element was crafted to reflect radiance, individuality, and modern elegance. The project included a full Brand Creation & Style Guide, ensuring a cohesive visual and voice presence for launch and beyond. We took it a step further and added on Interior Design elements, mockups and a 30 day New Business Launch plan with social media templates.
Maverick Management
Full Business Branding
Maverick Management is a bold, high-performing real estate group with a drive to lead the market and make every client feel like their #1 priority. We worked closely with their founding team to create a modern, powerful brand identity that balances confidence with approachability. The project included full brand development—from visual direction to strategic positioning—and a custom logo suite built for versatility across digital and print platforms. Inspired by Top Gun energy and a “first-class” mindset, the brand reflects leadership, excellence, and forward motion.
